Henry Ford is considered the father of the 20th century American car industry, and rightfully so. He not only revolutionized the mass production of an affordable car for the general public, but also introduced the $5-a-day wage in 1914, a far better deal for African American workers than what they were getting elsewhere at the time. Immigrants and minority workers alike were attracted to the promise of a good job and a better life, which forever changed the dynamic of the Motor City.
African Americans and other minorities have contributed significantly to the overall growth of the automotive industry over the past century, both in the factory workforce as well as in the companies’ leadership roles. To celebrate multicultural achievement in the automotive industry, the Michigan Chronicle launched Driven, a festive event that brings together the who’s who of the auto industry, “from dealership owners and suppliers to the marketing arms and non-profits that have benefitted from the automotive industries participation and funding in programs and projects.” This year’s festive event is coming up January 13, 2016.
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