Hypebeast sits down with Jon Tang of PUMA to discuss the industry of footwear design, how it coincides with marketing, the future of footwear design, transcending into other areas of design and more.
How does a designer exude his own “design language” on footwear?
There’s a line you can’t cross but it’s also important to have your own style. Without that, we wouldn’t be able to bring fresh new perspectives to the product. As a designer for a brand, we have to keep the brand DNA and consumer in mind always.
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