Surprisingly only 55% of CEO’s believe in the importance of multicultural marketing initiatives. Both CEO’s…
Tag: advertising
Millennials, Millennials, Millennials…
Millennials in the workforce have been juxtaposed as brilliant, innovative, lazy and entitled all in the…
Race, Tattoos in Advertising Affect What Consumers Buy
When deciding whether to make an online purchase, skin color matters to some consumers, new…
Why Big Business Supports Affirmative Action
Race-based affirmative action has been a controversial topic since the phrase was first used in…
Black Enterprise Takes 35% Advertising Hit
We’ve shared some articles highlighting the black community wanting to see more of a presence…
MMXLII Presents: In Good Taste? Chicken ‘n Waffles Sells Out [VIDEO]
Lay’s seemed to create quite a stir when they introduced their new flavors to the…
Hit or Miss? Taco Bell’s New Commercials
Blending cultures & generations, Taco Bell’s new spots appeal to many people for many reasons.…
Study: Facebook ‘Likes’ Serve as Personality Test [VIDEO]
Oddly enough we saw this article yesterday and were prepared to share with you today…
Magazine Ads Shape Men’s Perspective of Women via Clutch Magazine
We did our piece “Perception of Beauty” to highlight the changing face of women in…
Red Lobster Launches $3 Million Spanish Language Campaign To Reach Hispanic Consumers
Can Red Lobster say “langosta roja?” On Jan. 14, the seafood chain best known for…