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OTHERS by Hypebeast: The Mystery Behind Acronym [VIDEO] – MMXLII

OTHERS by Hypebeast: The Mystery Behind Acronym [VIDEO]

Some people probably didn’t expect to see a face like this behind a Berlin based company did they.  Check out this clip that Hypebeast (in collaboration with i am OTHER) put together for the new installment of OTHERS as they talk to co-founder Errolson Hugh.  Hit the jump for the clip and the description.

When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and technology in apparel.” While aesthetics have long been the defining point of fashion, Acronym’s interest in utilitarianism and functionality has essentially created and filled a void that few knew existed. An opportunity to speak with co-founder Errolson Hugh is a rarity in itself as we toured his Berlin atelier and gained a greater understanding of the infrastructure and philosophy that has established Acronym as one of fashion’s most innovative brands. – Hypebeast

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