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MMXLII Spotlight: First Changes Everything from New Era [VIDEO] – MMXLII

MMXLII Spotlight: First Changes Everything from New Era [VIDEO]

Just in time for today, the anniversary of Jackie Robinson starting at first base for the Brooklyn Dodgers, and being the first African-American to participate in the sport, New Era reveals this ad. It’s very cool to us because it shows a diverse range of people tipping their hat in acknowledgment of what Jackie Robinson stood for. Also it’s ironic that 2042 for us signifies a shift in America much how #42, Jackie Robinson,  represented a shift in America’s favorite past time. Not only in the landscape of the sport but the thinking of the United States. Watch the video after the jump.

The agency behind this ad/short film was Pereira & O’Dell, New York, with production by Rooster. A digital element lets you send photos, videos and tweets of yourself “tipping your hat” in his honor. Spotted this at Advertising Age

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