Last Friday, Marvel Entertainment announced its first Korean American superhero in the form of teenage prodigy, Amadeus Cho, as the new Hulk. In an effort to modernize and create diversity both on and off the pages, Marvel tapped Korean American artist Frank Cho and writer Greg Pak as the duo responsible for the much anticipated Totally Awesome Hulk series. The decision is a monumental step in rebranding the Asian stereotype in media; how often are characters of Asian descent casted as major leads?
Frank Cho sums it up perfectly when he noted:
“The big historic footnote of this project is that Marvel is keeping up with the changing time and letting an Asian character step into the title role. Amadeus Cho, Korean-American, will no longer be relegated to the sidekick role and will take on the mantle of new Hulk. This is a very important step in the history of comics.”
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