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Kmart’s ‘Ship My Pants’ Ad Causes Shockwaves and Smiles via USA Today [VIDEO] – MMXLII

Kmart’s ‘Ship My Pants’ Ad Causes Shockwaves and Smiles via USA Today [VIDEO]

A recent online ad for Kmart has caused a bit of a stir, somewhat controversial somewhat interesting. With no previous memorable campaign, has KMart found a connect to a new audience? Hit the jump to see the discussion between the creative director behind the ad and a couple anchors for USA Today.

We definitely think that with the humor angle of this ad they are targeting a younger audience which is probably why the ad has been debuted online first as opposed to television. What do you guys think of the ad?

You can read USA Today’s article about it here and/or watch the ad below as a bonus.

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