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China’s Most Striking Men via NOWNESS [VIDEO] – MMXLII

China’s Most Striking Men via NOWNESS [VIDEO]

Thomas Giddings Gets An Intimate Look at the Far East’s Top Male Models:  Emerging faces Rui Wang, Liu Chang, Hao Yun Xiang and the firmly established Zhao Lei are profiled in Thomas Giddings’ elegant short filmed during the spring/summer 2013 menswear shows in Paris. Inspired by an enigmatic scene in Paul Schrader’s 1980 film American Gigolo, Giddings filmed discreetly in order to capture both the models’ true personalities and the minutiae of the everyday. “I wanted to capture the downtime and follow each of the boys in a subtle way,” says the photographer, “telling the story through their characters, rather than through the clothes.” Giddings began his career shooting behind the scenes at fashion shows for POP and i-D, and has since gone on to photograph for British VogueTwin and Russian Interview, as well as hold numerous exhibitions of his work. Demonstrating the growing influence of China on the fashion industry, the four boys have risen over the past few seasons to work with some of today’s most influential designers, including Karl Lagerfeld for Chanel, Kris Van Assche for Dior and Dolce & Gabbana. Giddings’ Paris short features intimate access at high profile runway shows for Louis Vuitton, Dior, Dries Van Noten and Mugler, offering unique insight into the usual high-octane sheen. “I work differently to a lot of other photographers backstage,” explains Giddings. “It’s about communicating existing moments rather than stepping in to direct.” – NOWNESS

Interesting to see Asian faces becoming key in European fashion scenes.

China’s Most Striking Men on Nowness.com.

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