“The concept is just old-fashioned fun. No story line, it’s not me singing to a girl, you get a good sense of what you’re going to get live,” he said. “It’s very VHS-y. I love that man, it takes me back to my childhood, when the tracking is off and the color is off, there’s a beauty in that. You’d have to stand by the TV with, like, aluminum foil all over you.” – MTV
You can read what Bruno Mars himself had to say about the video here.