The idea that women are now the majority in obtaining college degrees in the U.S. is inspiring, yet deceptive at the same time. For as research shows, approximately only five percent of these degrees obtain CEO positions.
March 8th marked International Women’s Day and it served as perhaps the ideal moment to shine light to the No Ceilings initiative, sparked by Hillary and Chelsea Clinton. The initiatives’ primary focus is that gender equality is not yet where it is suppose to be. Improvement continues to be vital. In these efforts, the Clinton Foundation launched a creative campaign that included partnership with iconic brands from Kate Spade to Beats by Dre. The Campaign known as, “we’re NOT THERE yet” created awareness by promoting the removal of female figures in notable advertisements such as billboards, websites and magazines. The hashtag #NoCeilings also circulated multiple social networks. In addition, various influential figures and celebrities have taken to advertise the campaign themselves through own personal social platforms like Twitter.
We’re NOT THERE yet, is not a campaign intended to merely celebrate a day globally noted for women, but intended to create awareness and participation in the efforts of gender equality.