Japanese fashion has been a huge commodity for plenty over the years but as some consumers have become more interested in styling themselves with garments that provide more bang for their buck, high end items such as those from Japan have become questioned. Questioned as far as why is it so expensive and is it truly worth it. See what Hypebeast found out about Japanese-Made fashion.
By Eddie Eng via Hypebeast
With a failing global economy and an increase on “fast retail” where the focus lies more on cost over quality, many fashion enthusiasts are questioning labels, their prices and ultimately their products. Japan has always been known for their high standards, but unfortunately is no exception to the aforementioned doubts. So does the country have justification for what they put out, or will we see an end to “high fashion” from the Far East? There are a few underlying factors and examples that may help shed some light to this matter.
Artisans from yesteryear Japan were synonymous with handcrafted, exquisite detailing in their fashion and general lifestyle, and such aspects are commonly found in modern day apparel. The details are further supported by the use of rare and delicate materials, fusing function and fashion together for the end-consumer. Many are already familiar with the use of leather from cowhide, but the Japanese have consistently found the fabric from more unorthodox animals; luxury streetwear fashion brand visvim has often used the rigid texture from deer, elk and even antelope. Cattle leather may seem commonplace, but the treatment of such a raw material may differ in Japan from the rest of the world, utilizing exotic oils and chemicals to help set them apart from what people may initially perceive. Aside from the material and the process, one must also remember the before and after of leather use into the equation – it is often forgotten that such animals may be hard to find and acquire, the raw material must be maintained properly during the process, and afterwards must undergo intense testing to pass all quality control standards, of which may take more time and consideration for rare materials not often used due to their lack of documentation.
Production and Manufacturing
The workers within the production line may not be what most expect – a conveyor belt of uninterested, mindless drones whose goal is to execute one single task over and over again until their shift ends. Americana relic experts The Real McCoy’s production room is comprised of young, energetic, knowledgeable workers, free to think on their own and indifferent to the desperation of a minimum wage salary. They work under a direct connection to the company, either as generation clothiers or simply fans of the brand. It may seem trivial, but a 26-year-old Japanese native with a respect for local brands will always have a sharper image of what they are doing in fashion over an immigrant in their 40s or 50s perhaps sending paychecks home for their child’s schooling. A younger eye and unweathered hand working at their own pace will be able to notice a missed stitched or misaligned eyelet long before a factory worker ever could. And while this methodology may produce a smaller amount of units per season, the quality surely makes up for it and, ironically, may end up selling a higher percentage of the product in the end.
Wholesaling and Pricing
Most are unaware of the wholesale system in Japan and how it actually differs from other markets. An inside source gives insight into…[Read Full Article HERE]