UK Trend: Tattoos for Darker Nipples via Clutch Magazine

As we pay attention to the shift of demographics and how it affects the perception of beauty here along with fashion and other behaviors, it’s important to also note how beauty and image status are changing around the globe. Right now a new trend is happening in the UK where women are using tattoos to make their nipples darker. What is the purpose of this? Are certain women trying to take on a more exotic look too? When you think of darker nipples, women of the UK probably don’t come to mind. More details after the jump.

BY , via Clutch Magazine

You can’t make this stuff up. A procedure that has been used for quite some time in breast reconstruction has caught on for purely cosmetic reasons.

Some women in the UK have taken to having their nipples darkened via tattooing or “tittooing” as it’s been called.

Clinician Gail Proudman told the Telegragh “A lot of people want their nipples made darker. It’s the fashion. Some people think theirs are too pink or their boyfriends want them done. I think sometime they are doing it because they are conscious of them being pale and they think it’s fashionable to have dark nipples”

The process takes about two hours and costs roughly £1,200 for both nipples. Proudman claims to do about six nipples per week. Unlike traditional tattoos though, which last a lifetime, the “tittooing” process only lasts a year to a year and a half.

The reasons for getting such a procedure vary from person to person. Some feel that their sexual partners appreciate darker nipples while others do it for themselves. One 32-year-old mother told the Telegraph “My nipples were very small and childlike. I felt like a young girl. My boobs grew when I was younger but my nipples didn’t, and they didn’t have rings, so they looked a bit wrong. I decided to get it done and it was quite a simple procedure, really straightforward, quick and didn’t hurt.”

This has to be one of the most random beauty trends I’ve ever heard of in my life. Who looks at their boobs and goes “Gosh, my nipple color is not quite, right. Let me go get my nipples tattooed.”

Have you ever considered an off-beat cosmetic procedure to “fix” something you consider to be a flaw? What do you think about women getting tattoos to get darker nipples?

Demetria Irwin is a New York City-based freelance writer/editor. Follow her on Twitter, @Love_Is_Dope.