In Gap’s new summer ad, they used real people from the streets to model their summer clothing line. Gap continues its approach to multicultural youth in the US by creating ads that are relatable to the changing face of America and the way we consume advertisements. “I am Gap” also is also set as a vertical video frame to emulate the way consumers are creating social content on Instagram and Snapchat.
Although the U.S. Census Bureau reports that the U.S. is currently made up of roughly 17 percent Hispanic, 13 percent African-American, and 5 percent Asian, and almost 78 percent white, some feel that many of us are already multicultural by virtue of where we live and who we marry, among other things.
According to Guy Garcia, President of New Mainstream Initiatives at EthniFacts, “people can be multicultural by marriage, by interest, by family connections, or simply by embracing a diversity that is appealing to them.” He cites Eminem as a white American who has embraced African-American music and culture in his public life. “He is multicultural by attitude, by choice.” Click here to read more.
This week we have something new – “1/2 on a Baby,” the latest series from MMXLII (pronounced “mix-lee,”) the brainchild of Ted Chung, co-founder of Stampede Management and Cashmere Agency. MMXLII’s name, the Roman numerals for 2042, represents the year that America will become a minority majority country – one without any ethnic majority.
With “1/2 on a Baby” we want to see what that change means for real people. We’re finding people who have come together, in spite of, or maybe because of, their differences, and asking them the questions that are hard to ask but too important to be ignored. What does it mean to share a life, a company, or a vision with someone from a totally different background? How do you overcome those differences? What do you gain from them?
We start our series by posing those questions to rapper and music promoter Noa James and his partner Lesa. Noa and Lesa couldn’t have come from more different backgrounds – he didn’t find out about his Haitian background until the age of twelve. She’s one of the few American speakers of Lao, raised by a tight-knit Laotian American family. Today the two live and work together in California’s Inland Empire where they organize and promote the weekly Common Ground, as well as numerous shows in Pomona. Lesa runs the Brick to Ya Face blog, and Noa is part of the Black Cloud Music label. Next year the two will be married at Paid Dues.
At MMXLII Noa and Lesa’s story got us thinking about the different structures of different families, and how those differences play out in people’s lives. We’d love to hear what you took away from their relationship.
Shout out to Noa & Lesa for lending themselves so gracefully to this candid exercise.
This map is based on research measuring ethnic diversity that was done in 2002 for the Havard Institute of Economic Research (11 years ago). The difference with the 2010 US census for example, is that it’s data that reflects “how people see themselves, not how they’re categorized by outsiders”. They gauged what characterizes ethnic diversity by asking this question: “If you called up two people at random in a particular country and ask them their ethnicity, what are the odds that they would give different answers? The higher the odds, the more ethnically “fractionalized” or diverse the country.” Max Fisher, the author of the Washington Post article used the information from the survey to create a map where “the greener countries are more ethnically diverse and the orange countries more homogenous”. The results that came out are the following:
– African countries are the most diverse: the world’s 20 most diverse countries are all African.
– Japan and the Koreas are the most homogenous.
– European countries are ethnically homogenous
– The Americas are often diverse
– Wide variation in the Middle East, with a big range of diversity from Morocco to Iran
The author of the article then suggests to think about these results with GDP, strong democracy & conflict in perspective (more ethnically diverse countries tend to be more unstable politically and have a lower GDP). While there appears to be a correlation between the two it’s very difficult to draw any conclusion given the complexity of the history of all those countries. Anyone who is familiar with the African continent for example shouldn’t be surprised by those results. A country like Namibia has barely 2 million inhabitants but has 9 official languages and any of it’s inhabitants speaks at least three of them (unless they’re of Caucasian descent) and often more. Africans are also “more genetically diverse than the inhabitants of the rest of the world combined” and that has to do with the central role Africa has played in human evolution. Africa hasn’t always been the playground of colonial powers, but it’s always been the most diverse place on the world. So come to your own conclusions and let us know what you think.
The Argentine born rapper of Korean decent was smuggled into the US via Mexico as a child to grow up in Los Angeles’s Korea Town where he found and perfected his love for hip hop. Explore the amazing story Read More
Dad: Scottish, Irish, French
Mom: 1/2 Black, 1/2 Korean
Check out our Pinterest board starting this week and we’ll make our picks based off of number of likes and repins.