Celebrate America’s Diversity with Gap’s New Summer Ad

In Gap’s new summer ad, they used real people from the streets to model their summer clothing line. Gap continues its approach to multicultural youth in the US by creating ads that are relatable to the changing face of America and the way we consume advertisements. “I am Gap” also is also set as a vertical video frame to emulate the way consumers are creating social content on Instagram and Snapchat.

Read More →

Bethann Hardison Speaks Out At Fashion Week

As New York Fashion Week 2015 starts to wrap, Bethann Hardison, renowned fashion activist and former model, hosted an intimate gathering to speak at “The Future of Fashion Talk Series,” sponsored by HQ Events. Considered to be an authority when it comes to diversity within the fashion industry, Hardison shared her thoughts with everyone in attendance.

“There’s this moment happening in our culture where the power of the audience and the influence that people of color have is undeniable at this point,” said Welteroth. “And so therefore from what I see, people of color are being called on in a different way. We’re being heard in a different way — louder. And I think it’s such an exciting time. The power structure is being redefined and we’re refining beauty with the stories that we’re telling and the women we’re showing on our covers. Is there more work to be done? Absolutely. 100 percent. But I think we should celebrate where we’ve come from.”

Click here to read more.