Syd the Kyd on How She Fooled the Fader for Odd Future’s Big Break

The phrase “Fake it ’til you make it” has proven to be a very successful strategy for music acts in the digital age. As the MMXLII crew recently found it, this adage was especially useful for one of the biggest breakout groups of the decade: Odd Future. Watch Syd the Kyd of The Internet and Odd Future explain how she fooled the Fader into giving Odd Future their first big break by setting up a fake marketing company.

Get the Internet’s new album “Feel Good” now on iTunes. And if you’re in Los Angeles this weekend, stop by OF’s OFWGKTA Carnival taking place this weekend.

Subscribe for more from our interview with The Internet.

No Comments Yet

Leave a Reply

Your email address will not be published.