In a time of great diversity, inclusion has never been stronger. Nike is one of the largest and most recognizable brands in the world, and has been on a big push for equality “Inspiration and Innovation for Every Athlete of the World”. Most recently Nike unveiled their equality campaign that features some of the biggest athlete of our time and supports all athletes no matter where they come from.
Nike just made another major step forward my being a major athletic company and creating an athletic Hijab, that is comfortable for muslim woman to wear during athletic performance. This a major deal because it allows woman of any faith to practice their sport and not feel handicapped because of their faith. Many muslim women are extremely excited about the “Pro Hijab” by Nike. Zahra Lari is a competitive figure skater from the United Arab Emirates and said “I was thrilled and a bit emotional to see Nike prototyping a Hijab…I’ve tried so many different hijabs for performance, and … so few of them actually work for me.”
This is great news to see Nike take a very progressive step forward, and hopefully encourage other major companies to do the same. This may be a small step to some, but to many it’s a major step forward. For minority groups that have been suppressed for years, these changes mean that people are finally listening.