Nike seems to understand their popularity across the world and how they appeal to various cultures through style and performance. We have shared their products for the Chinese New Year and now we can share their next efforts which is creating products to celebrate Black History Month. Below are the details we found about the collection from Hypebeast.
Nike recognizes the importance of Black History Month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra, “Be Bold. Be True” celebrates three athletes fearless in action and fueled by a purpose. Now more than ever, athletes at all levels have a unique ability to extend their voice beyond sports. Soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenom Kevin Durant provide creative inspiration for the product collection based on their commitment to giving back to their communities. Consisting of seven shoes, two T-shirts, a Destroyer jacket, Nike Elite socks and 5-panel hat, the collection is a dual effort between Nike Sportswear lifestyle product and Nike Basketball performance product. Nike Sportswear BHM shoes include the Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown. Nike Basketball shoes complete the BHM collection with special versions of the KD V, LeBron X and KOBE 8 SYSTEM; all three featuring black, grey and orange with the signature Nike BHM print. These signature shoes will debut on court during pro basketball’s Martin Luther King Jr. tribute day on Monday, January 21. – Hypebeast