Lay’s seemed to create quite a stir when they introduced their new flavors to the United States public. Chicken N Waffle in particular received a large amount of attention. Some cried racist, some were excited to try it, while many others were left shaking their heads in confusion. We decided to take a deeper look at not just the chips and why they garnered such a commotion, but the popularity of the dish itself in America. We talk to a cultural marketing expert about America’s new tastes, as well as people on the streets about their thoughts on the chip, the dish and whether or not they are being ethnically marketed in America. We also get some insight from the people of Roscoe’s about the Chicken N Waffle phenomenon. From it’s origins, it’s migration, who’s actually consuming it the most and the relation of the chip flavor itself to the most popular place to order it: Roscoe’s Chicken N Waffles of course.
Let us know what you think in the comments. Have you tried the chips? Do you want to try the chips? Do you think they are targeting a specific community with these chips or are they just capitalizing off one of America’s newest fascinations? We want to hear from YOU!!!