In 2013, Joel Stein deemed Millennials the “ME Generation.” The TIME contributor called Generation-Y selfish, egotistical and lazy. He also noted, however, that we may just be the generation that will save us all.” 

In a recent article on Elite Daily, Lauren Martin breaks down in beautiful prose the reasons why Millennials scare the sh*t out of corporate America.

Our generation is an anomaly. We refuse to do things their way, so they call us entitled. We refuse to sit in cubicles, so they call us spoiled. We refuse to follow their plans, so they call us stubborn. What they are slowly realizing, however, is we’re not lazy, stubborn or entitled. We just refuse to accept things as they’re given to us.

To further Martin’s point: Millennials are the most diverse cohort in American history with African Americans, Hispanics and Asian Americans accounting for 41% of total millennials. The unique mindsets and attitudes of our multicultural millennial population is the biggest challenge, but also the greatest opportunity that brands will face in the decade to come. However, this often times gets misconstrued as a reason to segment and target us by race. This just isn’t how we think.

They don’t understand why we’re not chasing them with our legs spread. Sorry Corporate America, we’re just not interested.

We gave you a shot, tried you out and decided you weren’t for us. We saw how you treated our parents, grandparents and the bottom percents and realized you weren’t that good of a guy.

Maybe Martin’s article will help shed light on the fact that brands and companies need to find ways to engage us based on our unique world-views and interests, and not expect us to line up the way our parents did.

I hope you find time to read Lauren Martin’s article here.