RVCA is one of the leading lifestyle clothing brands out in the market today. They specialize in board-sports with the beach, surfing, and skateboarding being a huge part of their identity. In attempt to expand their niche and brand, they teamed up with Compton native, YG.
Taj Reed of Nylon Guys sat down with YG to talk about the collab, how it all came together, and some plans for the future. What really drew them together was how naturally they fit and could work together as YG explains:
Everything with me is organic. I feel the same way about RVCA and that’s why I really fuck with ‘em.
For fans of both the brand and YG it’s really cool to see these two very different brands link up and produce a really dope line together. There are some elements of this that stray very far from what the board-sports brand typically does. YG had this to say when talking about some pieces from the line:
It’s the styles of the shit. I got two pair of pants, black ones and brown one, and they on some khaki shit, you know that’s some LA shit. The flannels, that’s some LA shit. And then the bandana print on all that…yea.
What is more important though, is to see RVCA look to someone in the hip-hop space to expand their brand. It is very easy for brands to stay in their lane and continue doing what has made them successful for a long time, but RVCA really took a risk in branching out in this direction. As millennials continue to be the target demo for many brands, it’ll be interesting to see how many companies push to do similar things to this. Click here to read the full interview.