The use of realistic body images seems to be a recurring theme among retailers these days.
Using the tagline “The Real You is Sexy”, the Aerie Real campaign is aimed using models who haven’t been digitally enhanced. Aerie is one of many retailers who are opting to show models that realistically portray the customers who shop with them.
The company hopes to make normal women feel good about their bodies and is even asking women to use the #AerieREAL hashtag to share photos of themselves via social media.
Perhaps the tide of using overly photoshopped, unrealistic models to sell products is finally changing. Time will tell.