Kentucky Catholic High School Says to Young Girls: You’re Not A Princess

“Our girls are growing up in a society where they’re told by their parents that they’re a princess, and our message is that they’re not a princess, they’re so much more.”

Against the Cinderella culture, a Catholic high school in Kentucky has a blunt message for young girls.

“You’re not a princess,” Mercy Academy says in a new ad created by Louisville, Ky. agency Doe-Anderson.

“Don’t wait for a prince,” reads another. “Be able to rescue yourself.”

“This message empowers them to move beyond that whole fairy tale idea and to write their own story in life,” said Mercy principal Amy Elstone.

The Louisville girls’ school with 550 students launched the campaign last week, with ads on websites, billboards and bus shelters. Elstone knew it might raise eyebrows.

“We knew it was going to be risky going with this message,” Elstone told TODAY Moms. “Our girls are growing up in a society where they’re told by their parents that they’re a princess, and our message is that they’re not a princess, they’re so much more.”

 

Read the full article on Today.com

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