According to this story in The Hollywood Reporter, Instagram is starting a new initiative to spotlight women on Instagram. The goal is to celebrate their importance as curators of culture and how influential they are in today’s world.
Now the Facebook-owned photo sharing app wants to highlight those women with a new initiative called #MyStory. Beginning next week and running for the next year, Instagram’s official account will highlight the photos and stories of several exceptional women. They include tattoo artist Roxx, plus-sized model Tess Holliday and firefighter Alli Meade who also has a passion for welding and art.
The most interesting part of the article is where Marne Levine talks about these people as storytellers. Would love to hear more of her thoughts on this and how the platform has redefined traditional confines of what a “storyteller” is, but it’s a great jumping off point.
“Women are important storytellers who help connect the Instagram community to what’s happening in the world,” says Levine. “From illustrators and activists to mothers and entrepreneurs, women are using images to tell their stories in a way that transcends language, geography, or age. By teaming up with Rowan Blanchard and O, The Oprah Magazine, we hope to amplify these stories and inspire women everywhere to find their visual voice.”
Check out the full story here.