Give Me the Ball: Nike Basketball Ad Campaign for China

Spotted this at Hypebeast earlier and it seems to be making it’s rounds around the internet. It features a a few star NBA players and a well placed song by Kendrick Lamar. Hit the jump to see what Hypebeast had to say about it. Nike today unveiled a new campaign as part of its promotional efforts in the Greater China region. Starting with a simple premise of picking up a ball and making it happen, the ad is short, snappy and inspiring, drawing from the humble origins of great basketball players like Kobe BryantKevin Durant, Chinese Basketball Association League MVP Yi Jianlian and rising star Wang Zhelin. With China’s growing importance globally and in the sport of basketball, we’re not surprised to see it as the focus of Nike’s latest push.

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