Ethnically Diverse Cast Pays Off For Furious 7

Furious 7 opened to a franchise-best $384 million last weekend at the global box office, including $143.6 million domestically — the biggest debut since The Hunger Games: Catching Fire in November 2013 ($158 million). More impressive, its global bow was the fourth-best of all time. According to Universal Pictures, 75 percent of the audience in North America was non-Caucasian, generally in line with previous installments. Hispanics, the most frequent moviegoers in the U.S., made up the majority of ticket buyers (37 percent), followed by Caucasians (25 percent), African-Americans (24 percent), Asians (10 percent) and other (4 percent).

“Someone that I admire quite a lot recently said this is a franchise that really looks like America, and there are characters that everyone can relate to. I think that’s a big plus,”

said Universal president of domestic distribution Nicholas Carpou. 

According to Rentrak box office analyst Paul Degarabedian, “The importance of diversity of the ensemble cast in the Fast and Furious franchise has been an integral part of the success of the brand. There is literally someone within the cast that is relatable on some level to nearly every moviegoer around the world, and this has paid big dividends at the box office and also in terms of how casting decisions will be made in the future for these types of large-scale action epics.” Hopefully, the rest of Hollywood is paying attention. Click here to read more.

 

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