DEWAR’S x #UNRAVEL = Interactive Sound Installation [VIDEO]

Initially showcased in April at the Glasgow International Festival of Visual Art, #UNRAVEL is a collection of devices making up a gallery-based, reactive sound installation, through which the audience will attempt to unravel the truth about the narrator’s life by playing records from his collection. The user choices a 7″ vinyl that will play a memory narrated by Aidan Moffat, which will then be accompanied by music from the attached machines tailored to the global mood and environment. Just as a real narrator alters the way they tell a story depending on their mood, audience and context, the memories embodied in the installation will distort, evolve and warp depending on external influences: the time of day; the size of #UNRAVEL’s audience; the local weather; and what people are writing about the installation on twitter from moment to moment. Making it difficult to uncover what is fact or fiction. To continue its international showcasing, century old whiskey purveyor Dewar’s sponsored #UNRAVEL at the TEDGlobal conference in Edinburgh last month by creating a limited edition 16-year-old single cask scotch whiskey. – Hypebeast

Dewar’s X UNRAVEL from Protein® TV on Vimeo.

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