DC Comics and Mattel Launching “DC Super Hero Girls”

In big news in the comic book industry, DC Entertainment, Warner Bros, and Mattel have come together to launch a new line of comic books called, “DC Super Hero Girls.” The new venture is intended to target girls ages 6-12, which was a demographic that was previously not marketed or catered to in the comic book space.

According to the press release:

The new line, debuting in the fall, will feature DC Comics’ “most powerful and diverse” female superheroes and villains during their formative years — prior to discovering their full superpowered potential. Notable characters include Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy and Katana. According to DC, “Each character has her own storyline that explores what teen life is like as a superhero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.”

It’s really cool to see diversity spread in the space, and look forward to seeing how these are received.

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