Hillary Clinton’s presidential campaign has hired Burrell Communications, one of the first African American advertising and media firms founded in 1971, to help garner the African American vote by focusing on their concerns and issues. Burrell is owned by McGhee Williams Osse and Faye Ferguson who are both advertising and marketing veterans.
Three years ago, African American women had the biggest voter turnout of any voters, between the ages of ages 18 to 29, at the polls in the U.S. electorate. It’s likely that the agency’s influence will be seen primarily in South Carolina, where Black voters are especially key in the race between Clinton and Sen. Bernie Sanders. Currently, Clinton leads the polls and Burrell will be aiming to keep these numbers up for the South Carolina primary on February 27, 2016.
Read more here.