In Gap’s new summer ad, they used real people from the streets to model their summer clothing line. Gap continues its approach to multicultural youth in the US by creating ads that are relatable to the changing face of America and the way we consume advertisements. “I am Gap” also is also set as a vertical video frame to emulate the way consumers are creating social content on Instagram and Snapchat.
In the various video’s, Gap shows a woman sporting a hijab and expressing her love for swimming and emoji’s. In another, they highlight a cowboy expressing his love of riding bulls, hitting balls, and the awkwardness of being tall. In another, a woman with the LA vibe, expresses how she’s a Navy brat, tree hugger, and romance connoisseur.
Ad’s by large companies like GAP, are much needed because they continue to highlight the diversity in our growing nation. GAP is one of the few fashion brands that has taken strides to highlight diversity and showing “real people”. If more and more companies continue to make these changes, representation of minority groups in the US will continue to feel included at the national level.