Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More

Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a great thing.

And this week, no one’s more inclusive than Honey Maid. The graham cracker brand has launched a new spot from Droga5 called “This Is Wholesome,” featuring real-life parents from many different backgrounds. Although it’s only a :30, we see at least five different families, not one of which fits into advertising’s usual white, heterosexual paradigm.

There are gay dads, two mixed-race families (one military), a single dad and a punk-rock family that dances around dad’s drum kit. This level of ultra-diversity could easily feel forced if the footage hadn’t been selected and handled so deftly. The three corresponding documentary clips below also complement the campaign’s storytelling and highlight that these are real families and neighbors.

The warmth of the campaign gets doused a bit when corporate parent Mondelez International discusses the ad, but I suppose you have to give them points for practicality. The campaign’s news release opens with stats on the number of U.S. single-parent families (20 million) and Hispanic families (11.6 million), along with the fact that one in 12 marriages are interracial.

“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” marketing director Gary Osifchin says in a statement. “We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.”

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What It’s Like Being A Black Student At A Mostly White College

A group of black students at the UCLA School of Law create this video called “33,” a reference to the total number of black students in the school’s 1,100-member student body. The purpose of the video is to “raise awareness of the disturbing emotional toll placed upon students of color” in predominantly white institutions.

Black students make up 3% of the law school student body, as compared to 13% of the nation.

“When you talk about diversity on campus, it turns into a political or ideological debate. You forget who it’s really about, you forget the people, you forget what it’s like on the ground and no one pays attention to the 33.”

 

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[Final Episode] Pack Your Bags: You’re Going to Shanghai

In this final episode of Pack Your Bags: You’re Going to Shanghai, college students Ryan Bunma and Tarik Ross, Jr. recount their once in a lifetime trip to Shanghai, China. MMXLII also caught up with them four months after their return to the US to see how the Pack Your Bags experience has impacted their lives.

 

 

Watch previous episodes of Pack Your Bags: You’re Going to Shanghai below.

Glenn Beck: Multilingual Coke Ad Meant To “Divide Us Politically

Glenn Beck was none too pleased with Coca-Cola’s new multilingual ad, saying on his radio show the ad’s purpose was to “divide us politically.”

“So somebody tweeted last night and said, ‘Glenn, what did you think of the Coke ad?’ And I said, ‘Why did you need that to divide us politically?’ Because that’s all this ad is,” Beck said. “It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: to divide people. Remember when Coke used to do the thing on the top and they would all hold hands? Now it’s ‘Have a Coke and we’ll divide you.’”

Watch Glenn Beck’s full commentary on the controversial ad here.

Here’s Coca-Cola’s multilingual rendition of “America the Beautiful”:

How Not To Be Offensive At The AMAs

 

Ladies and gentlemen, Katy Perry brings back orientalism, and the crowd goes wild!

Before you shout that liberal scumbags are ruining this country with political correctness when Ms. Perry is just trying to enjoy another culture, take note: This isn’t even a very accurate representation of a geisha performance. Her dress is a haphazard mash-up of a traditional Japanese kimono and a Chinese qipao, and it’s the latter’s influence that accounts for the thigh-high slits and knot button at the neck. Nor, are we aware of any traditional kimono that features such a prominent, conveniently placed chest cutout. So, that “culture” she is paying homage to with her costume for a song that has nothing to do with anything Japanese? It’s just “oriental,” because, as we all know, Asia is one big, exotic place that is not made up of many entirely different groups (word up to our Edward Said readers, here).

Another question we would ask is this: Why? Why was this necessary? What did it add to Perry’s performance? There is zero connection between the subject matter of the song and her costume. The only possible logic here is the deeply flawed argument that geishas love their clients unconditionally. That doesn’t make sense for two reasons: One is that geishas are not necessarily prostitutes, something that has long been misunderstood by Westerners (you can read all about it on Wikipedia, naturally). The other is that even if they were prostitutes, they would be loving their clients on the condition that they are paid to do so.

There will be many arguments made about why this is or is not offensive. We personally find it lazy, unnecessary, and entirely dated. You’re not required to agree; though, we do hope you will seriously consider the issue at hand and the problematic manner in which Perry’s performance uses an ill-formed, WWII-era idea of “the East” as a prop — much like Miley Cyrus employed twerking and black backup dancers for her lambasted VMAs show.

However, if we are going to talk about potentially offensive happenings at the AMAs, we will humbly argue that this is the focal point for that discussion, not Gaga’s kinda-sorta-JFK reference.

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Meet the UFC’s First Million-Dollar Female Star

There are still many firsts to be accomplished by women in the male-dominated world of professional sports. This is especially true in the gruesome and controversial world of mixed martial arts (MMA).

Ronda Rousey is the first female Ultimate Fighting Championship (UFC) champ and highest paid female UFC fighter — a milestone in athletics and sponsorships for female MMA. It wasn’t too long ago that UFC President Dana White said women would never fight in the UFC. Dana is now eating his words as Ronda pulls in a new fan base to the most expensive ticket in sports — 40% of UFC tickets are now being bought by women. Bloomberg’s Rachel Crane reports.

Hip Hop Abroad: Afghan Rap Group Rallies for Women’s Rights

Hip hop just got a lot more diverse.

An Afghan woman rapping about gender inequality alongside her fiancé is far from the norm in Afghanistan. Yet, despite the inevitable backlash, one of the first female rappers in the country continues to perform under the stage name Paradise. In fact, the nation’s unstable political climate makes Paradise and her rap group, 143Band, all the more determined to expose violence and discrimination against women through music.

Amid many years of war and political instability in Afghanistan, women and civilians continue to face violence from armed opposition groups, according to Amnesty International’s 2013 report on human rights. The impending withdrawal of NATO coalition troops in 2014 will likely further challenge President Hamid Karzai’s government in providing security for civilians and improving the status of women.

YouTube and Facebook  have helped 143Band a lot more than the media in Afghanistan,” Paradise and Diverse wrote in an email to Mashable.

Paradise formed 143Band with her fiancé, who goes by the name Diverse, in 2008. Since 2010 the two have maintained an active Facebook fan page and YouTube channel.

Read the full article on Mashable.

Syd the Kyd on How She Fooled the Fader for Odd Future’s Big Break

The phrase “Fake it ’til you make it” has proven to be a very successful strategy for music acts in the digital age. As the MMXLII crew recently found it, this adage was especially useful for one of the biggest breakout groups of the decade: Odd Future. Watch Syd the Kyd of The Internet and Odd Future explain how she fooled the Fader into giving Odd Future their first big break by setting up a fake marketing company.

Get the Internet’s new album “Feel Good” now on iTunes. And if you’re in Los Angeles this weekend, stop by OF’s OFWGKTA Carnival taking place this weekend.

Subscribe for more from our interview with The Internet.

[Ep. 3] Pack Your Bags Season 2: You’re Going to Shanghai

MMXLII student correspondents Ryan Bunma and Tarik Ross, Jr. are stopping by for another episode of Pack Your Bags: You’re Going To Shanghai. In this eye-popping episode, Ryan and Tarik are exploring some of the delicious and intriguing cuisine that Shanghai has to offer. Follow along as they try new things and discover the customs of Shanghai’s incredible dining culture.

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Stay tuned for more, as well as the Pack Your Bags video series, which will chronicle the week Ryan and Tarik spent in China!