RVCA is one of the leading lifestyle clothing brands out in the market today. They specialize in board-sports with the beach, surfing, and skateboarding being a huge part of their identity. In attempt to expand their niche and brand, they teamed up with Compton native, YG.
Asian American EDM group, Far East Movement has released a two-part mini documentary series looking back on the city’s legacy of racism and destruction and how Ktown has developed into “the melting pot of Los Angeles.”
Deep huh? Maybe a little too dramatic?
But have you ever thought about what makes cool, cool?
There is no question that Australian-born Iggy Azalea has commercial appeal with a number of songs all over the radio airwaves. However, some critics have questioned why she has dropped her native Australian accent. Is she fakin’ the funk or is she assimilating to American/Hip-Hop culture. Click here to read more.
“Modern music is being shaped by confident multicultural consumers,” says Mónica Gil, Nielsen’s senior vice president/multicultural growth and strategy. “These are trailblazers and they know it. As the country faces a demographic shift, this population is poised to influence the growth of music companies.” Click here to read more.
New York data-scientist Matt Daniels has released version 2 of his study, “The Largest Vocabulary in Hip-Hop” !
It was announced yesterday that Keke Palmer will be joining the cast of Rodgers and Hammerstein’s Cinderella as it’s leading lady — becoming the first black woman to play Cinderella on Broadway. “It’s honestly one of those things that I can’t believe is really happening,” Palmer told the AP. “I’m very excited. Very excited and nervous as well — a bunch of feelings all at once.”
As a rapper, Bay Area artist Lil B the Based God can be enigmatic, controversial and polarizing. And when he chooses to, he can also be conscious and insightful — as is the case with his latest song and video “No Black Person Is Ugly.” Read More
Dutch photographer Desiré van den Berg has spent the past seven months traveling around Asia. She lives in Hong Kong at the moment, but when she was in Tokyo, back in December 2013, she met Hina, a 23-year-old who works at a trendy Tokyo boutique called Baby Shoop. Hina’s shop has the tagline “Black for Life.” She describes its products as “a tribute to Black culture: the music, the fashion, and style of dance.”
Hina’s appearance is also loyal to what the Japanese call “B-style”—a contraction of the words “Black” and “Lifestyle” that refers to a subculture of young Japanese people who love American hip-hop culture so much that they do everything in their power to look as African American as possible.
I called up Desiré to find out more about her time photographing Hina and her gang.
VICE: How did you meet Hina?
Desiré van den Berg: She appeared in a documentary about B-style a couple of years back, which I happened to watch. This is what got me interested in the culture. It took a lot of effort, but I eventually got in touch with her on Facebook, through other B-stylers. I said I wanted to take photos of her, and she actually thought that was pretty cool. It was all a bit of a hassle, though, because Hina and the other B-stylers didn’t speak a single word of English. We needed a translator both to make an appointment and at the actual first meeting, too.
How does that work in terms of translating rap lyrics?
Hina speaks some English but not fluently. She does like to use some English slang when she speaks Japanese with her B-style friends, like finishing a sentence with “man” or using bad words like “motherfucker” jokingly.
I know Japan is full of weird subcultures, but how do you explain this one?
There are things like the Harajuku Girls, which I guess are rather normal but some are complete excesses. B-style is the sort of thing you would find on wtfjapanseriously.com. Hina often goes to New York, and she idolizes America. Japanese TV is full of American films and commercials and that must be a reason, too. She sees America as a kind of promised land.
Is B-style big in Japan?
No. It’s pretty small; you don’t really see it on the streets. You really have to look for it. According to Hina, it was bigger a couple of years ago—now there are only a few die-hards left in each city. It’s definitely not mainstream, and maybe still to small to even call it a subculture.
What do B-stylers like Hina mainly do?
Hina, for example, visits a tanning salon every week to darken her skin. I was surprised these tanning salons even exist, because in Japan it is a classic beauty ideal to have your skin be as pale as possible.
Just to be clear: Hina is 100 percent Japanese and naturally has pale skin. She is only dark because of the sunbed and the use of really dark foundation. B-stylers also listen to hip-hop, and visit special African hair salons to get braids or curly hair. These salons are usually found in Tokyo’s ghettos and are run by small African communities. Hina wears colored contact lenses: they are a lighter shade of brown to make her eyes seem bigger.
Do B-stylers get together, or does it mainly exist online?
There are special B-style events where primarily Japanese youth breakdance and dance to hip-hop and R&B. Even though the event attracts mostly Japanese people, you hear a lot of typical slang. I went to one of those events and had the feeling that all of a sudden everything had come together. I got the sense that it’s a bigger group than I’d imagined.
Are there people who believe this to be inappropriate?
Apparently not in Japan, but in most comments underneath videos on YouTube you see fierce reactions. Many seem to feel the Afro-American typecasting is all wrong. Hina and other B-stylers are not really aware of this.
And what do B-stylers’ families think of their lifestyles?
When I was in Japan I realized that it’s considered really impolite to stare. You see the weirdest people on the streets, but no one stares, not like the way they can in the Netherlands, where I’m from. It’s easier for people to be who they want to be. Hina’s parents are fine with it. Her mom sees it as a phase that will pass. Even though many Japanese feel right at home in the mass, it is still a land of extremes, which manage to coexist rather well.
You can see more of Desiré’s work here.
BUSK is a short, social issues and subcultural music documentary, following five musicians as they busk in the arteries of the NYC subway system––Persevering to display their talent for income, sustenance, and a means to work, the busker’s experiences are portrayed through interviews, and live performances on the subway platforms. By exploring the city’s music programs, laws, and the musicians’ passion to perform, BUSK, takes the audience below into the heart of New York to hear the real sounds of the subway system.
Street performance or busking is the practice of performing in public places, for gratuities. In many countries the rewards are generally in the form of money but other gratuities such as food, drink or gifts may be given. Street performance is practiced all over the world by men, women and children and dates back to antiquity. In English speaking countries people engaging in this practice are called street performers or buskers.