In Gap’s new summer ad, they used real people from the streets to model their summer clothing line. Gap continues its approach to multicultural youth in the US by creating ads that are relatable to the changing face of America and the way we consume advertisements. “I am Gap” also is also set as a vertical video frame to emulate the way consumers are creating social content on Instagram and Snapchat.
J Balvin and Nicky Jam have single handily changed reggaeton music, from what was once dismissed as a fad to the biggest music on the globe. Nicky Jam’s rise to fame was not easy, he struggled with alcohol and drug abuse in his early life and a difficult childhood in Puerto Rico. But his early struggles is what keeps him motivated and on the right track to a clean and sober life. He is now one of the biggest names in reggaeton music and has paved the way for other artist to continue in his footsteps.
In a time of great diversity, inclusion has never been stronger. Nike is one of the largest and most recognizable brands in the world, and has been on a big push for equality “Inspiration and Innovation for Every Athlete of the World”. Most recently Nike unveiled their equality campaign that features some of the biggest athlete of our time and supports all athletes no matter where they come from.
Congratulations to Isla for being chosen as the Gerber Baby for 2016! Isla was chosen out of 170,000 entries and will have the opportunity to be featured in Gerber ads. Isla definitely gets #MMXLII’s vote! Click here to read more.
If you didn’t score your Ava DuVernay Barbie on the day of release, expect to pay a hefty premium over the $65 MSRP. Despite all the fanfare and attention, DuVernay has been able to keep things in perspective. “People have really been kind talking about why they are embracing this doll, but it’s certainly not about me. It’s about the image. That’s what they’re responding to,” DuVernay said in a phone interview on Monday morning with BuzzFeed News. “It’s about balance. It’s about the full spectrum of who we are. It’s not enough even to have one black Barbie … because black women are not a monolith. We have all different kinds of hair, all different kinds of occupations, all different kinds of passions, so I think what folks might be responding to is the variance.” On top of her level head, DuVernay will be donating all her proceeds from the doll to civil rights advocacy group ColorOfChange.org and human rights nonprofit Witness. Click here to read more.
Former Twitter engineer, Leslie Miley, believes that his former company is stuck at 320 million users because it doesn’t have people making product decisions who understand the most prolific communities on Twitter. Miley believes that by failing to add more African-Americans, Hispanics and women to its engineering team, Twitter is ignoring the segments of its user base that are the most active. Although Twitter does not release the demographics of its user base, a 2014 Pew Research Center survey found that 27 percent of African-American Internet users use Twitter, compared to 21 percent of non-Hispanic whites. Hispanics are also heavy users of Twitter, with 25 percent of Hispanic Internet users saying they use the service. Click here to read more.
But there’s more to its new spooky look than meets the eye.
We have to hand it to the team. Burger King has been doing everything it can to make a splash on social media. From smart mascot placement to the recent stint with long-time rival McDonald’s, its viral marketing strategies have been effective in gaining the public’s attention. And it seems there’s no shortage of ideas.
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Nielsen has recently released their first multicultural consumer report titled “The Multicultural Edge: Rising Super Consumers” which identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. consumer economy. According to Nielsen, multicultural consumers are spending $3.4 trillion and are the most dynamic and fasting growing segment of the U.S. consumer economy.
Instead of resisting or being complacent, some Dallas business owners are making it very clear by taking part in the “Welcome Everyone” campaign by displaying signs on their windows and counters welcoming LGBT customers. According to a Pew Research poll, 57 percent opposed gay marriage, while only 35 percent approved in 2001. However, the scale has been tipped the other way in 2015 with 54 percent supporting same-sex marriage compared with 39 percent who oppose it, and some business owners outside of LGBT communities are proudly showing their support. Click here to read more.
As the country continues to get more diverse, it has become increasingly important for brands to understands how to speak to the shifting audience. As companies begin to embrace MMXLII and diversity, consumers have taken notice of the brands that speak directly to them and are developing brand loyalty to these progressive companies.