Bob Sheard on Brand Authority and Substance – Part 6

Bob Sheard of FreshBritain continues to share his wisdom with regards to standing out in the industry in Part 6 of his blog series. In his latest commentary, titled “Made in China,” Sheard debunks misconceptions about the world’s manufacturing powerhouse before offering his thoughts on the future for Chinese manufacturers, which lies with the emergence of domestic brands.

In his insightful discussion of, he begins by tackling the image China has as a mass producer of cheap products of bad quality by taking the ubiquitous iPhone as an example before elaborating with a bit of history. In his ten-point outlining of opportunities for these brand creators, he mentions the particular absence of brands, that is to say brands that serve to directly link Chinese-manufactured goods with their foreign markets. Although we are seeing the increasing presence of recognized brands in apparel and sporting such as Li Ning, there is still much anticipation of… [Read Full Article]

The West’s perception that “Made in China” represents poor product is a delusion.  It is a delusion created by the protectionist trading policies of Western governments in the 60’s and 70’s. They only let the cheaper Chinese products into their countries in order to protect their own manufacturing industries.  It is a delusion that obscures amazing opportunities for Brand Creators.

Source: Hypebeast

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