According to The Hollywood Reporter, longtime William Morris Endeavor agent Tyler King, will be launching his own media firm, MACRO, that focuses on developing content for multicultural audiences.
Although the film industry has historically lacked diversity, the issue of Hollywood being a “white industry” has been recently reintroduced to the public eye through Chris Rock’s powerful piece published in The Hollywood Reporter last month. As a veteran in the industry, King has noticed similar issues Rock discusses, such as “the lack of capital available to minority-focused filmmakers” and “the need to curate content for multicultural audience.”
“There’s a need, there’s a void,” he says. “If you have a cohesive plan that’s going to connect the dots between traditional and these new platforms, there is a very robust opportunity for content creators.”
King is responsible for elevating the careers of some of the most powerful black people in Hollywood, like Oprah Winfrey and Tyler Perry. It will be exciting to see how MACRO changes the racial atmosphere and attitudes in Hollywood. Click here to read the entire article.